WHAT THE HECK OF THOSE MINIONS RUSH?

When I open my facebook page, its full of minions photos and status.
People queuing up at Mcdonald in the middle of the night just for a little worthless figure.
I couldn't understand why they are so crazy about these small thingys.
I was sure that few months later it will be set aside or in the rubbish dump.
Even saw news of people throw away the food and leave with minions ONLY.
Do you realised people in Africa feed on roots?
AND YOU JUST WASTE THE FOOD LIKE GRANTED!
Its just outrageous.
The tactic of those businessmen to promote selling the food is by using the cartoon figure that doesn't even exist in the world!
I can't say its not effective but HELLO? McDonald supposed to be a restaurant and not a toy store.
Happy meal supposed to gain smile on kid's face instead of becoming a tool to earn money.
Look at the fools whom manipulated by those cunning entrepreneurs, I just feel pity for them to throw away money like this.
Be smart! DON'T GIVE A DAMN on those unworthy things.
Do something meaningful!
This is the advice I am giving to those who are complaining for not getting a toy after long queue and time wasted.